The Interplay of Environmental Responsibility, Social Influence, and Price Transparency in Driving Green Purchase Behavior of students
Author (s)
Raihan Sharif, Md. Ashik Chowdhury, Janifar Rahman, Mst. Nazmin Akter, & Mohammad Nasir Hossain
Abstract
Bangladesh, one of South Asia’s fastest-growing economies (ranked 35th globally by the IMF as of April 2025), possesses a significant demographic strength in its large and youthful population. This population is demonstrating a notable shift in consumption patterns, particularly towards green products. Driven by growing global and local concerns over food safety, this study investigates the factors motivating young Bangladeshi consumers to choose sustainable goods. In particular, it looks at the effects of information accessibility, peer pressure, and environmental consciousness. In order to help businesses and governments better understand young people’s decision-making and encourage green consumption, the study attempts to identify and rank the significance of these aspects. This study uses a structured questionnaire designed by reviewing recent research in this area and samples are selected based on non-probability sampling methods. The study was conducted on the undergraduate and graduate level students of a residential university of Bangladesh. In this work, the results are analyzed and a model is developed using the structural equation model. This study demonstrates the importance of subjective norms and perceived environmental responsibility in influencing green shopping decisions. In order to encourage students to make green purchases, this study recommends focusing on the elements associated with environmental responsibility and subjective norms.
Keywords: Green purchase, sociodemographic variables, purchasing behavior, Bangladesh.
| Title: | The Interplay of Environmental Responsibility, Social Influence, and Price Transparency in Driving Green Purchase Behavior of students |
|---|---|
| Author: | Raihan Sharif, Md. Ashik Chowdhury, Janifar Rahman, Mst. Nazmin Akter, & Mohammad Nasir Hossain |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.58970/IJSB.2658 |
| Media: | Online |
| Volume: | 50 |
| Issue: | 1 |
| Issue publication (Year): | 2026 |
| Acceptance Date: | 03/03/2026 |
| Date of Publication: | 06/03/2026 |
| PDF URL: | http://ijsab.com/wp-content/uploads/2658.pdf |
| Free download: | Available |
| Page: | 108-121 |
| First Page: | 108 |
| Last Page: | 121 |
| Paper Type: | Research paper |
| Current Status: | Published |
Cite This Article:
Sharif, R., Chowdhury, M. A., Rahman, J., Akter, M. N & Hossain, M. N. (2026). The Interplay of Environmental Responsibility, Social Influence, and Price Transparency in Driving Green Purchase Behavior of students, International Journal of Science and Business, 50(1), 108-121. https://doi.org/10.58970/IJSB.2658
About Author (s)
Raihan Sharif, Associate Professor, Institute of Business Administration, Jahangirnagar University, Savar, Dhaka, Bangladesh.
Md. Ashik Chowdhury, MBA, Institute of Business Administration (IBA), Jahangirnagar University, Savar, Dhaka, Bangladesh.
Janifar Rahman, Lecturer, Department of Science & Humanities (SH), Military Institute of Science and Technology (MIST), Dhaka, Bangladesh
Mst. Nazmin Akter, Lecturer, Department of Development Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.
Mohammad Nasir Hossain (Corresponding author), Assistant Professor, Department of Economics, Comilla University, Comilla, Bangladesh. ORCID: https://orcid.org/0000-0002-7726-8713
DOI: https://doi.org/10.58970/IJSB.2658
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