Journal of Market Research (JMR) publishes original research articles, reviews, and case studies covering a wide range of topics in marketing, finance, and economics, including but not limited to:
Marketing
Consumer Behavior and Decision-Making
Digital and Social Media Marketing
Brand Equity and Reputation Management
Market Segmentation and Targeting Strategies
Advertising, Promotion, and Public Relations
Customer Experience and Service Marketing
Finance
Corporate Finance and Capital Structure
Investment Strategies and Portfolio Management
Financial Risk Management and Derivatives
Behavioral Finance and Investor Psychology
Banking, Fintech, and Financial Innovation
Mergers, Acquisitions, and Corporate Governance
Economics
Macroeconomic Policy and Economic Growth
Microeconomic Theory and Consumer Choice
International Trade and Global Markets
Economic Development and Emerging Markets
Game Theory and Market Competition
Sustainable Economics and Environmental Policy
Journal of Market Research” is set to begin publishing in 2025 (January -December)
