ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print); JSR : 2708-7085 (online)

Customer satisfaction comparison between Jingdong and Taobao

Yehao  Zhang

Abstract:

This study compares the customers satisfaction between two largest online shopping site Jingdong and taobao. Jing Dong (JD) is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China. on the other hand Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group. This study analyzed the customer satisfaction between two largest online shopping site jd and taobao. JD is popular for quality of product and taobao is popular for discount. JD Jing Dong is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China and Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group.

Key words: Online shopping, Customer satisfaction, Comparison, Jingdong and Taobao

 

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Title:                                  Customer satisfaction comparison between Jingdong and Taobao

Authors:                           Yehao  Zhang

Journal Name:               International Journal of Science and Business

Website:                            https://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                   https://doi.org/10.5281/zenodo.1134098

Media:                              Online and Print

Volume:                           1

Issue:                                3

Acceptance Date:       25/09/2017

Date of Publication: 4/10/2017

PDF URL:                     https://ijsab.com/wp-content/uploads/115.pdf

Free download:        Available

Page:                             149-157

First Page:                 149

Last Page:                  157

Cite This Article:

Zhang, Y. (2017). Customer satisfaction comparison between Jingdong and Taobao. International Journal of Science and Business, 1(3), 149-157. doi: 10.5281/zenodo.1134099

 

Retrieved from https://ijsab.com/wp-content/uploads/115.pdf

 

About Authors:

Yehao  Zhang

Graduate Student, Peking University, China

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