ISSN: IJSB: 2520-4750 (Online), 2521-3040 (Print); JSR : 2708-7085 (online)

The Mediating Role of Self-Image in AI Adoption and Job Crafting: Evidence from Chinese High-Tech Enterprises

Author (s)

Yandong Yin

Abstract

The rapid adoption of Artificial Intelligence (AI) is transforming workplaces, particularly in high-tech industries, with profound effects on employee behavior and psychology. This study examines how the intensity of AI adoption influences job crafting behaviors, emphasizing positive self-image as a mediating factor and work meaningfulness as a moderator. Drawing on conservation of resources theory and event system theory, the research adopts a mixed-methods approach that includes surveys and scenario-based experiments with 540 employees from Chinese high-tech enterprises. The results reveal that AI adoption intensity indirectly promotes job crafting through its impact on employees’ need to maintain a positive self-image, especially in environments with low work meaningfulness. The study highlights the compensatory role of job crafting as employees strive to protect their self-image when faced with AI-induced disruptions. Additionally, it underscores the importance of fostering work meaningfulness to mitigate the negative effects of AI adoption on employees’ psychological well-being. These findings offer valuable theoretical and practical insights for managing AI transitions in the workplace, providing strategies to enhance employee resilience and optimize job design. The study contributes to a deeper understanding of the complex dynamics between technology and organizational behavior in AI-dominated environments.

Key words:  Artificial Intelligence Adoption; Job Crafting; Positive Self-Image; Work Meaningfulness; Organizational Behavior; Conservation of Resources.

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Title: The Mediating Role of Self-Image in AI Adoption and Job Crafting: Evidence from Chinese High-Tech Enterprises
Author: Yandong Yin
Journal Name: Journal of Scientific Reports
Website: https://ijsab.com/jsr
Publisher IJSAB International
DOI: https://doi.org/10.58970/JSR.1079
Media: Online
Volume: 8
Issue: 1
Acceptance Date: 27/11/2024
Date of Publication: 30/11/2024
PDF URL: https://ijsab.com/wp-content/uploads/1079.pdf
Free download: Available
Page: 106-117
First Page: 106
Last Page: 117
Paper Type: Literary studies
Current Status: Published

Cite This Article:

Yin, Y. (2025). The Mediating Role of Self-Image in AI Adoption and Job Crafting: Evidence from Chinese High-Tech Enterprises, Journal of Scientific Reports, 8(1), 106-117. DOI: https://doi.org/10.58970/JSR.1079

About Author (s)

Yandong Yin, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Johor Bahru, Malaysia.

 

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DOI: https://doi.org/10.58970/JSR.1079

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